Aegirfish was formed in October 1995 by John Robertson and David Noble to supply mainland European fish wholesalers and supermarkets with fresh fish daily, from its headquarters in Ayr, Scotland. The company quickly established itself as a supplier of quality fresh seafood using trusted suppliers of only the finest fish and shellfish. Most of our trading partners had little export experience so, together, we grew over the years, developing new markets and expanding products to France, Switzerland, Germany and most of northern Europe.
Fast forward to now and the company still has David at the helm, now joined by his son Jamie, who looks after the export documentation and retail sales. The team is completed by Debbie Mathewson who has been office manager and head of accounts since way back in those early days.
But buying from a local fish merchant ensures that the fish has not been the length and breadth of the UK before ending up on your plate. We aim to use our thirty years of experience supplying Europe to provide a just-in-time service. Order via the easy (1/2/3/4) step process before 10am in the morning for delivery fresh to your door the next day.
To that end, we will be selling only a small selection of the finest fish we export, until we build you up from small fry to hopefully becoming fully fledged fishinados!
Our Philosophy
With the UK coming out of the EU in recent years, it has highlighted how much of Scotland’s seafood ended up on plates in Paris, Berlin or Barcelona. Roughly 64% of our seafood is exported to the EU, whose love affair with our fish is still going strong. Countries like Spain and France consume almost triple the amount that we do here in Scotland and, with fish a key player in the Mediterranean diet, they enjoy all the benefits of the low fat, high protein, rich minerals and dense vitamins seafood has to offer.
Scottish seafood is renowned for its exceptional quality and flavour, drawn from the pristine, cold waters surrounding Scotland’s rugged coastline. I am going to make it my personal mission to raise those figures, at least locally. As an island nation, it is disheartening that we don’t take advantage of the many benefits seafood can offer. Reasons for this include:
- I don’t like the taste/smell – You know the saying rubbish in rubbish out? (although in slightly more colourful language)
But fresh fish should not taste or smell ‘fishy,’ only offering a hint of the sea around us.
- It’s too hard to cook.
But fresh fish can be eaten raw, so there should be no worries about undercooking. What could be more simple than using the paper bag method? It’s an excellent way of steaming the fish in its own natural moisture, and doesn’t let the smell linger for days in the house.
- It’s too hard to buy fresh fish.
But buying from a local fish merchant ensures that the fish has not been the length and breadth of the UK before ending up on your plate. We aim to use our thirty years of experience supplying Europe to provide a just-in-time service. Order via the easy (1/2/3/4) step process before 10am in the morning for delivery fresh to your door the next day.
To that end, we will be selling only a small selection of the finest fish we export, until we build you up from small fry to hopefully becoming fully fledged fishinados!
We source only the finest fish and shellfish, fished using sustainable methods, supplied from our suppliers throughout Scotland. Most of these suppliers are long-term partners and friends of ours. All our fish come from specialist producers in that particular fish, ensuring both environmental responsibility and premium quality. In the export game, we can’t afford to send out anything that is not top-notch as it has just that wee bit further to go.
We take our fish seriously, but ourselves not so much. We aim to provide customers throughout Ayrshire with a unique fun buying experience when ordering seafood. Keep up to date with our exploits on Instagram and Facebook, but not so much on Tiktok; you are not quite ready for my dancing…